Mirage
— Narrative Experience Design of Consumerism， Capitalism and Religion
Duration: Sep 2024 – Dec 2024
Tools: Rhino, Photoshop, Id, Framer
Project Summary
Inspired by “The Great Gatsby”, this project investigates consumerism as a modern belief system.
I translated this cultural narrative into a multi-phase experiential structure — Arrival, Examination, Encounter, Revelry, and Estrangement — modeling how engagement intensifies and dissolves over time. Through a speculative spatial design set in 1929 New York, I explored how pacing, structural order, and symbolic consistency shape emotional progression.
Background & Problem Context
Current situation and location analysis
Inspired by New York in 1929, it is a virtual landscape that transcends time and space. It reflects social phenomena intertwined with consumerism, capitalism, and religious beliefs, serving as a warning to people.
Consumerism Concept Analysis
How did consumerism originate and how does it influence people?
Conceptual Relationship
From Capitalism to Belief
Consumption is no longer about the use value of goods, but rather about symbolic meaning and a system of identity.
Narrative Extraction
Extracting a Narrative Structure from “The Great Gatsby”
Economic Prosperity
Identity Construction
Carnival Collapse
Experience model extraction
Core links——Examination-Encounter-Revelry-Estrangement
Spatial Translation
Building a Symbolic Language
Grid = order / capitalism
Vertical elements = surveillance
Circular gathering = collective ecstasy
Fragmentation = estrangement
Translating the Model into Spatial Experience
Final Reflection
What This Project Demonstrates
Structuring abstract narratives into staged experiences
Designing engagement intensity and transitions
Translating belief systems into coherent spatial language
Constructing experiential frameworks beyond form-making
